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Wat zijn de huidige coronamaatregelen?

Deliverability impact of projects EU

Due to the COVID-19 / Corona situation, these are challenging times for especially the retail sector. Every country in Europe has its own approach, restrictions and possibilities. From total lockdown in Southern Europe to much more freedom in Scandinavia, a significant diversity of measures to contain this pandemic. Responding to...

How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...