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Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a...

Happy get a different name day!

Happy Get-a-different-name Day!

Today, February 13, it is Get-a-different-name day. A perfect opportunity to reflect on organisations that opt for a name change. At RGN we have seen a lot of new brand names come and go and we are happy to take you along in our experiences in this area. There are...

Hoe een sterk merk bijdraagt aan patiëntenbinding

How a strong brand contributes to patient retention

In the 'old days' you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer. For whom distance, habit, convenience, and even costs are no longer decisive. The choice of a hospital or specialist...

Blogreeks sustainable branding

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series,...

De (on)zin van een rebranding op 1 januari

The (non)sense of rebranding on the first of January

Traditionally many merged organisations go ‘live’ on the first day of the new year. From a legal perspective, this makes sense. Two or more organisations cease to exist by the first of January and a new organisation, usually with a new name, arises. But should this date also be...