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Successfully implementing instore marketing campaigns: benefits of a ‘Local Heroes’ network

These are challenging times for the retail sector. For many internationally operating retail brands, doing business in the whole of Europa or worldwide, effectively managing mainly offline marketing campaigns – including instore communications – is a daunting task. Creating and maintaining a unique customer experience online is somewhat more...

Dave Kulik, CEO, heads CEVA Logistics speaks after the unvealing of the new company brand CEVA Logistics in Hoofddorp, The Netherlands 12 December 2006.

Brand implementation: phased or with a big bang?

Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a...