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Successfully implementing instore marketing campaigns: benefits of a ‘Local Heroes’ network

These are challenging times for the retail sector. For many internationally operating retail brands, doing business in the whole of Europa or worldwide, effectively managing mainly offline marketing campaigns – including instore communications – is a daunting task. Creating and maintaining a unique customer experience online is somewhat more...

sustainable branding in practice - carbon reduction during brand implementation

Sustainable branding in practice – Carbon reduction during implementation

In our definition of sustainable branding, we are talking in particular about the sustainable implementation of a brand or campaign. Travel and transport distances are seen as a significant source of carbon emissions. How we organise projects enables us to reduce emissions in the project significantly. This is evident...

Dave Kulik, CEO, heads CEVA Logistics speaks after the unvealing of the new company brand CEVA Logistics in Hoofddorp, The Netherlands 12 December 2006.

Brand implementation: phased or with a big bang?

Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a...