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VISTA college collaborates with RGN to implement the new corporate identity that is the result of a merger.

VISTA college works with RGN on its rebranding after the merger

VISTA college, formed after the merger between Arcus college and ROC Leeuwenborgh, is the new regional educational centre in the of the Netherlands. They sought cooperation with RGN brand identity services to prepare the implementation of the new brand identity in the run-up to the new school year. Together...

Dave Kulik, CEO, heads CEVA Logistics speaks after the unvealing of the new company brand CEVA Logistics in Hoofddorp, The Netherlands 12 December 2006.

Brand implementation: phased or with a big bang?

Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a...