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Successfully implementing instore marketing campaigns: benefits of a ‘Local Heroes’ network

These are challenging times for the retail sector. For many internationally operating retail brands, doing business in the whole of Europa or worldwide, effectively managing mainly offline marketing campaigns – including instore communications – is a daunting task. Creating and maintaining a unique customer experience online is somewhat more...

How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...