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How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...

Sustainable and future-proof solutions for the Amsterdam City Archives

The Amsterdam City Archives recently opened a new depot in Amsterdam North. With this entirely energy-neutral archive, the organisation doubles its storage capacity. To create the recognisable image of the municipality of Amsterdam, the architect and BAM Bouw en Techniek sought collaboration with RGN brand identity services. Unique solar panels...

Holcim partners with RGN for the rebranding in Germany and the Netherlands

Holcim cooperates with RGN for rebranding in Germany and the Netherlands

Holcim Lafarge is a global player in the field of cement, raw materials and associated products and services. The organisation has taken over a large number of concrete plants in Germany and the Netherlands. For the rebranding of these large and high installations, the Hamburg headquarters works together with RGN...

VISTA college collaborates with RGN to implement the new corporate identity that is the result of a merger.

VISTA college works with RGN on its rebranding after the merger

VISTA college, formed after the merger between Arcus college and ROC Leeuwenborgh, is the new regional educational centre in the of the Netherlands. They sought cooperation with RGN brand identity services to prepare the implementation of the new brand identity in the run-up to the new school year. Together...

How to prevent the top 7 pitfalls of rebranding [infographic]

Many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or to manage an existing one. To help you out we have summarised the solutions to the top 7 of the most common pitfalls of brand implementation. The power of your visual brand identity...

A strong healthcare brand as a foundation for attracting qualified staff

Shortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands. And in the US they expect a shortage of more than 120,000 employees by 2030. This lack of personnel...

Blogreeks sustainable branding

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series,...

De (on)zin van een rebranding op 1 januari

The (non)sense of rebranding on the first of January

Traditionally many merged organisations go ‘live’ on the first day of the new year. From a legal perspective, this makes sense. Two or more organisations cease to exist by the first of January and a new organisation, usually with a new name, arises. But should this date also be...