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How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...

Blogreeks sustainable branding

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series,...

De (on)zin van een rebranding op 1 januari

The (non)sense of rebranding on the first of January

Traditionally many merged organisations go ‘live’ on the first day of the new year. From a legal perspective, this makes sense. Two or more organisations cease to exist by the first of January and a new organisation, usually with a new name, arises. But should this date also be...