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A strong healthcare brand as a foundation for attracting qualified staff

Shortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands. And in the US they expect a shortage of more than 120,000 employees by 2030. This lack of personnel...

radboudumc rebranding kleding

Is there a link between branding and the quality of healthcare?

In the past five years, we at RGN have rebranded many hospitals and healthcare institutions. Often as a result of a merger or repositioning. However, at a number of other healthcare organisations, we did not get beyond a strategic preliminary process. The process led to a discussion with the...