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Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed. Fortunately, this does not happen...

How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...

New colleagues for our office in Almelo

Organisations are making more time and budget available for their brand policy. At the moment, we have many great projects in our portfolio. For us the reason to strengthen our team with three specialists, to serve our customers even better. We want to introduce them to you. After a year...