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Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed. Fortunately, this does not happen...

sustainable branding in practice - carbon reduction during brand implementation

Sustainable branding in practice – Carbon reduction during implementation

In our definition of sustainable branding, we are talking in particular about the sustainable implementation of a brand or campaign. Travel and transport distances are seen as a significant source of carbon emissions. How we organise projects enables us to reduce emissions in the project significantly. This is evident...

Holcim partners with RGN for the rebranding in Germany and the Netherlands

Holcim cooperates with RGN for rebranding in Germany and the Netherlands

Holcim Lafarge is a global player in the field of cement, raw materials and associated products and services. The organisation has taken over a large number of concrete plants in Germany and the Netherlands. For the rebranding of these large and high installations, the Hamburg headquarters works together with RGN...

How to prevent the top 7 pitfalls of rebranding [infographic]

Many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or to manage an existing one. To help you out we have summarised the solutions to the top 7 of the most common pitfalls of brand implementation. The power of your visual brand identity...

Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a...

Hoe een sterk merk bijdraagt aan patiëntenbinding

How a strong brand contributes to patient retention

In the 'old days' you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer. For whom distance, habit, convenience, and even costs are no longer decisive. The choice of a hospital or specialist...

Blogreeks sustainable branding

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series,...

Nieuwe huisstijl voor allround technische dienstverlener Unica

New brand identity for all-round technical service provider Unica

Unica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity. The company cars of Unica are one of the most visible brand identity carriers of...

Dave Kulik, CEO, heads CEVA Logistics speaks after the unvealing of the new company brand CEVA Logistics in Hoofddorp, The Netherlands 12 December 2006.

Brand implementation: phased or with a big bang?

Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a...