Need support?
X Newsletter
* indicated required
Language

Please specify the languague in which you wish to receive our communications

Marketing permissions RGN brand identity services will use the information you provide on this form to be in touch with you and provide updates and marketing. Please let us know in which type of communication you are interested.

Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed. Fortunately, this does not happen...

Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a...

Blogreeks sustainable branding

Sustainable branding or sustainable brand implementation

In our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation. Sustainable branding is about showing what you stand for as an organisation. Sustainable implementation is about how you show it. Which materials do you use...

radboudumc rebranding kleding

Is there a link between branding and the quality of healthcare?

In the past five years, we at RGN have rebranded many hospitals and healthcare institutions. Often as a result of a merger or repositioning. However, at a number of other healthcare organisations, we did not get beyond a strategic preliminary process. The process led to a discussion with the...

Nieuwe huisstijl voor allround technische dienstverlener Unica

New brand identity for all-round technical service provider Unica

Unica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity. The company cars of Unica are one of the most visible brand identity carriers of...

Een duurzaam alternatief voor lichtreclame

A sustainable alternative to illuminated signage

Our society is increasingly demanding sustainable alternatives to existing products. In this blog, we are reflecting on a sustainable alternative to illuminated signage. But what do we mean by sustainability? According to us, a sustainable product is: Energy efficient Using renewable energy (from the sun, wind or water) Made of circular (reusable)...