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Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed. Fortunately, this does not happen...

radboudumc rebranding kleding

Is there a link between branding and the quality of healthcare?

In the past five years, we at RGN have rebranded many hospitals and healthcare institutions. Often as a result of a merger or repositioning. However, at a number of other healthcare organisations, we did not get beyond a strategic preliminary process. The process led to a discussion with the...

Nieuwe huisstijl voor allround technische dienstverlener Unica

New brand identity for all-round technical service provider Unica

Unica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity. The company cars of Unica are one of the most visible brand identity carriers of...