Brick-and-mortar stores are the perfect calling card to create the ultimate brand experience. Inspire, persuade and surprise while showcasing your products and services. Your brand should always look its best, anytime, anywhere. We plan, prepare, manage and execute global and large-scale instore brand and marketing campaigns.
- How do you implement large-scale and global campaigns in a short time?
- How can you make your business process around instore campaign rollouts more sustainable?
- How can you reduce the re-do rate of your campaign rollouts?
- How do you gain insights in and control over your campaign rollout?
- RGN makes our design happen. They hit the ground running with a proven methodology.
Desigual
Project management
We plan, prepare, manage and execute campaign roll-outs. We are fast, flexible and practical: we completely unburden retailers. Time-tested processes and methodologies enable us to arrange installations within a day.
Tooling
We have developed our own tooling, mybrand.center, which specifically supports project management processes. Its deployment ensures maintaining control over all aspects of the entire campaign roll-out, from planning to realization.
Installations
Over the years we have built a global network of more than 5,000 specialized local partners, also known as our ‘Local Heroes’. These include vinyl applicators, store fitters, wood workers, decorators, VR specialists, electricians and signage installers.
Environmental sustainability consultancy
Nowadays organizations cannot afford to overlook addressing environmental sustainability. For years RGN has been committed to use the circularity ladder as effectively as possible. Ultimately re-collecting and re-using materials require fewer resources than re-cycling. Let us advise you on how to make your campaign roll-out processes more sustainable. From sustainable logistics solutions, with an eye for people and environment, to independent advice on the materialization of your POS materials. Our specialists have knowledge of the latest innovations, techniques and possibilities specifically in this area.
Logistics co-ordination and warehousing
Once produced your campaign materials should be appropriately packed and carefully transported in a timely manner to all concerning locations. We offer a 360-degree solution for all related services. We organize, initiate and monitor (inter)national road and air transport to all your locations. From warehousing to supply chain management. From inventory management to pick & pack.
Maintaining campaigns
You want to keep the campaign materials installed at your stores looking perfect all the time. We offer you a service whereby your stores are visited to assess the campaign materials. We report observed discrepancies in instore communications and subsequently organize repair or replacement. This will ensure your brand always being in top shape. Reporting will be done 24/7 via our online tooling, mybrand.center. Whether it is in Europe or beyond.
Sourcing
You require desired quality at favorable prices. We help your procurement department to realize this objective. Thereby utilizing our knowledge of materials and markets, combined with our experience in establishing synergies by configuring an optimal production mix. By providing complete and clear instructions, production companies can focus purely on efficiently delivering quality. Quality in equals quality out! Proper project management pays off, in end result and money spent. We understand doing business in Europe, even so in the rest of the world, and that is your advantage.
Permit applications
Obtaining necessary permits in foreign countries – if applicable for rolling out campaign expressions – could become complex and therefore be regarded as difficult. For example, an aerial work platform has to be used or roads have to be temporarily closed off consultation with local authorities is necessary. Doing the communications in English is not always possible. RGN is versed in dealing with these challenges. Together with our local, native speaking partners we will swiftly obtain the permits enabling the realization of more complex brand and marketing campaigns for you.
Campaigning in retail: tight budgets, high quality standards
Janne Gerritsma, retail expert and consultant, has worked for luxury fashion houses for many years and has seen the retail sector change. The store is now a customer experience center in addition to being an actual point of sale.
“Retailers are rolling out increasingly more campaigns per year. The result? Shorter lead times, less time to prepare and lower budgets per campaign. Combined this puts a lot of pressure on production, distribution and installation of a campaign at store level. At the same time, the quality requirements are increasingly high. Experience, flexibility, efficiency and high quality: RGN offers retailers the solution!”