Brand consistency is very key in building brand value. Therefore, it is important to frequently gain insight into how your brand and branded assets performs. We help you measure, monitor and evaluate your brand performance. So, what is required to enhance brand compliancy and consistency? How to ensure that the rebrand adds value to building the brand? What is the expected impact of the rebrand?
- What does a new brand identity cost?
- How do you organize, both internally and externally, a rebranding?
- What is the (potential) impact of a new or evolved brand identity?
- How do you gain insight into opportunities, improvements and pitfalls when rebranding?
- Their creative solutions resulted in great savings.
FrieslandCampina
Quick Scan
Would you like a prompt initial indication of potential consequences of a planned rebranding? What to expect? How much time will it take? What budgets need to be set aside? We will answer these questions which are essential to provide direction in planning and preparing a rollout of a new or evolved brand identity.
Impact Analysis
A next level of providing a more detailed insight in the consequences of a rebranding is an impact analysis. Thorough desk research, interviewing key stakeholders, establishing a broad overview of branded assets, and assessing the internal know-how, skills and available capacity. Besides conclusions and recommendations the final report will give an overview of expected expenditures, opportunities for branding improvements and enhancements and a description of the recommended project (organization) set-up. This will provide an excellent foundation to properly prepare the upcoming rebranding.
Rebranding strategy
Which implementation scenario best suits the business, its ambitions and capabilities? How can the rebranding project best divided into logical steps and what are financial consequences of a particular scenario? We will work out the business case for the preferred scenario, thereby focusing on impact, feasibility, priority setting, planning, budgeting and potential risks.
Brand Compliance Audit
At introduction of a new or revised brand identity the branded assets are generally consistently fitted with the correct identity, exactly as intended. But a brand identity is dynamic and your employees (and involved agencies) are creative. We offer you a monitoring service for assessing the current state of the application of the brand identity for all branded assets: from printed matter to signing. From office applications to vehicles. We report observed discrepancies in brand identity application 24/7 via our online tooling, mybrand.center. Your guarantee that your brand identity remains as it is intended.
Agency Selection
Organizations renew or update their brand identity every 8-10 years. Lacking a thorough knowledge of the design market and the agency landscape is perfectly understandable. We do have this market intelligence and, as part of our advisory services, can assist you in searching and ultimately selecting the most suitable design agency that understands your market, your business, and that can successfully develop your new brand program.
Getting a grip on rebranding
Tom Dijk, brand expert and consultant, has been active within this field of expertise for 15+ years and has supported hundreds of corporates and SMEs to prepare for a rebranding.
“Through preparation forms the basis for a successful rebranding. The moment an organization knows what needs to be done, how much time and money is involved and what obstacles may be encountered, then the project has a foothold. Any implementation decision can only then be taken well-informed. Any other way leads to unwanted surprises.”