A coherently implemented brand identity is a precondition for best brand perception. It is extremely important to keep monitoring the brand performance of your branded assets in this permanently evolving environment to keep your brand in top shape. We manage and maintain the brand appearance of all your branded assets: from printed matter to signing. From office applications to vehicles.
- How do you ensure optimum brand experience?
- How do you make working on your brand identity pleasant and efficient?
- Why capturing ordering procedures is important.
- How do you turn employees into brand ambassadors?
- The knowledge and expertise of RGN was essential.
Woonstad Rotterdam
Projectmanagement
We assist you in planning, managing, co-ordinating and evaluating the performance of your branded assets. We can offer this as a comprehensive turnkey solution or work intensively together with your facilities department, fleet manager, design agency and/or a task force specifically assembled to manage the brand. Founded upon teamwork.
Brand Compliance Audit
Maintaining brand compliance means controlling your brand’s identity. During a compliance audit we assess the current state of the application of the brand identity for all branded assets and identify improvement opportunities: from printed matter to signing. From office applications to vehicles. Both large and small-scale
Online Brand manual
We support your employees and preferred third parties in applying your brand identity according to standards. With our in-house developed brand manual, mybrand.center. Click here for more detailed information!
Signage management & maintenance
We manage and maintain all physical branded assets on behalf of you: we will ensure that your brand identity is always compliant and in perfect shape, on all facades, in all cases. We are your guarantee for a coherent and consistent brand appearance at all your locations.
Vehicle management & maintenance
We manage and maintain brand identity applications on your vehicle fleet. Establishing layout instructions for new vehicle types/models and a brand identity repair service in case a vehicle is damaged. Regardless of the place or country where this has occurred.
Sustainability
Your brand identity can always become more eco-friendly. We advise you on how to achieve the same visual outcome thereby using environmentally friendly materials and techniques. A lot can be achieved. Benefit from the direct line we have with innovative market parties and from the thorough knowledge we have of the market.
A cohesive brand appearance. Always and everywhere.
Joost Nijland, co-founder of RGN, advises clients on how to effectively develop and implement a brand identity, and on how to best secure the dynamics a brand and its identity should have in organizations.
“Do not just approach brand identity management from a policing perspective but facilitate your people by guidelines and templates that leave enough room for their own interpretation within the established limits of the brand identity. Our in-house developed brand portal platform, mybrand.center, provides such opportunities resulting in users not feeling limited when applying the brand identity. That is the right way to go.”