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Brand Identity Implementation

A rebranding is usually the result of a corporate name change, a repositioning, a merger or an acquisition. Implementing a new brand identity is extensive and could become complex. Such a project can only be successful though meticulous preparation. We help you plan, organize and execute the rebranding of all branded assets with great precision and care.

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  • What does implementing a new brand identity costs?
  • How do you make your brand identity environmentally sustainable?
  • Why a lot is asked of procurement.
  • How important is genuine experience in brand identity implementation project?
  • The specific experience of RGN made the difference.
Brand identity Implementation services


We have developed our own tooling,, which specifically supports project management processes. Its deployment ensures maintaining control over all aspects of the entire campaign roll-out, from planning to realization.


Since our foundation in 1997 we have built up – and are still expanding – an extensive network of specialist partners. Momentarily this global network includes more than 1,000 ‘Local Heroes’. These include vinyl applicators, store fitters, wood workers, decorators, VR specialists, electricians and signage installers.


How important is experience in corporate identity projects?

How important is genuine experience in brand identity implementation projects?

Ruud Koetsier, co-founder and VP Business Development, has seen his profession change over time: more digital, less traditional. But what has always remained? The importance of proper project management: ”Our experiences are unique. We have faced all possible obstacles before and can therefore save our clients from making these errors. In practice our knowledge and skills have proven invaluable more than once during rebranding projects.”

Ruud is leading RGN’s Business Development program in which improved methodologies, techniques and implementation ideas for clients are developed on an ongoing basis.