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project Description


Vitens is the largest water supply company in the Netherlands and supplies drinking water to 5.4 million people. The organization wants to create awareness about the wise use of water in the Netherlands, therefore the tagline has been changed to ‘Water for now and later’. The organization is a prime example of how an organization can use its fleet to generate maximum exposure for its brand. RGN brand identity services manages the fleet and RGN was also entrusted with this rebranding.

RGN wanted to keep the burden on the primary process to a minimum, so we drew up an implementation plan in consultation with Vitens. To generate maximum exposure within the available budget, we first rebranded the mechanics’ buses. The vehicles were exchanged at the home location of the driver for replaced transport. Within twenty-four hours the vehicle was exchanged for the re-burned vehicle. Drivers were completely relieved of their worries and the continuity of the work was guaranteed.

Vitens and RGN do it together. And they have been doing so for more than 10 years!


  • Project
  • Vehicles campaign ”Water for now and later”
  • Scope
  • Project Management, Tooling, Implementation
  • Challenge
  • Create maximum reach by applying the new campaign style to the vehicles within a limited timeframe

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