Turkish Airlines

The airline company Turkish Airlines ie a large international brand with many local expressions. In Europe alone, the organisation has hundreds of customer contact points. To create recognition and increase brand value, brands must be applied consistently, taking into account set quality requirements. RGN advises the organisation on how to establish a consistent and uniform brand.

In order to determine whether the current branding of Turkish Airlines meets the set requirements, our office in Istanbul performed a detailed compliance audit at all sales/cargo offices and check-in counters in Europe. We worked together with local parties to carry out the audit at all the different locations. This way, we were able to visit all locations in a relatively short period of time. This way, Turkish Airlines has insight into which expressions are used at location level and whether these meet the guidelines and quality requirements. The brand also uses our tooling as a brand portal for the documentation of all guidelines and requirements for the corporate identity. This way, all parties involved worldwide have access to the right data to apply the brand in the right way.