Techniek Nederland (at the time UNETO-VNI) wanted to profile itself more sharply and ensure better recognition. After all, they are one of the largest employers’ organizations in the Netherlands and they are the point of contact when it comes to technology. But was only a change of corporate identity necessary, or also a change of name? RGN brand identity services used an extensive preliminary study to investigate the impact of both options: providing insights into the various scenarios. And that with a focus on the visual appearance, the rebranding approach and the financial budget.
The impact analysis ensured that Techniek Nederland chose to change both its corporate identity and its name. Time for implementation! In collaboration with design agency LAVA and employees of the organization, we successfully implemented the new visual identity on all corporate identity carriers within the set planning, budgeting and quality.
Our tooling was set up and used as an order portal for more than 3,500 technical service providers, installation companies and entrepreneurs in the technical retail sector, members of Techniek Nederland. The result? Securing the corporate identity, overview control thanks to real-time reports and insight into the current stock of all corporate identity elements.
- Impact Analysis, Rebranding strategy, Installation, Online Brand Manual
- Implementing the new corporate identity for over 3,500 members of the organisation
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