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project Description


SUEZ underwent a name change and this means much more than just a new name. It is also a change in culture, business operations and positioning. SUEZ organised the successful rebranding of SITA into SUEZ in Germany, and subsequently the fleet and all containers in the Netherlands were also given the new corporate identity.

During the rebranding process, SUEZ Germany also asked us to ensure maximum exposure for the brand at each location. During the stocktaking we determined the best positions for the expressions at each location on the basis of access routes, visibility and the desired appearance, and gave advice. We then supported the organisation in the implementation of all the new expressions so that the SUEZ brand is shown off to its best advantage everywhere and has maximum visibility. This also applies to all types of vehicles: from rubbish trucks to inspection vehicles. From many types of containers to collection presses.

In this project, everything revolved around flexibility. The organisation collects waste from millions of Dutch households and tens of thousands of companies – important work that could not be interrupted without a fight. By using our network of local parties, we were able to plan the rebranding in the most flexible way possible. The roll containers are located at over 100,000 different customer locations. In order to ensure that all containers were adapted and to give SUEZ optimal control over all its manifestations, we visited all its customer locations. We took the worry out of the organisation completely.


  • Project
  • Rebranding vehicles and signage
  • Scope
  • Project Management, Tooling, Implementation
  • Challenge
  • Vehicle rebranding outside of operational hours, a minimum nuisance for SUEZ and its customers

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