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project Description

’s Heeren Loo

‘s Heeren Loo is one of the largest care organizations in the Netherlands for people with a mental and/or other disability. The organization helps its clients to live their lives the way they want to. The organization has switched to a new visual style with which ‘s Heeren Loo wants to simplify its brand policy, reduce the use of sub-brands and strengthen its position on the labor market. A large-scale and complex project: RGN helped with the management of the rebranding. From A to Z.

Because, what is the impact of the corporate identity change? What is the required budget and how can the organization create support among its employees? RGN carried out an impact analysis in which several scenarios were drawn up. Based on the impact analysis and our structured approach, we advised ‘s Heeren Loo on a suitable plan of action. RGN also provided the production and implementation for all brand carriers.

The organization now has a clear brand image and this is good for the brand awareness and appearance of the organization. In this way we have helped ‘s Heeren Loo to add value to the brand.

’s Heeren Loo

  • Project
  • Rebranding
  • Scope
  • Impact Analysis, Project Management, Production, Tooling, Implementation
  • Challenge
  • Creating support throughout the organisation

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