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project Description

RegioBank

RegioBank is the trusted local address for all your banking needs. The bank is actively positioning itself as the alternative to the large established banks. The repositioning and the desire to be more visible on the street are the main reasons for rebranding and saying a final goodbye to the familiar kaleidoscope of parent organisation SNS Bank. RegioBank works with a network of over 500 intermediaries; independent entrepreneurs who sell the bank’s products and services in addition to their own. During a rebranding to a much more striking house style, creating support among the franchisees is one of the biggest challenges for the success of the rebranding.

RGN has successfully assisted the bank in implementing a new corporate identity in the past, and is once again the partner of choice for RegioBank. The logo was developed into a complete family of corporate identity carriers by design agency Fabrique. With our practical experience and insight into the production (im)possibilities and the formats and attachment points of current signing, we had a special RegioBank profile developed that can be applied to all illuminated elements. Thanks to the profile, the illuminated advertisement can easily be scaled, which meant that a special design was not required for every different format.

In this project we had contact with approximately 550 people: without good tooling to manage all information and communication, we would not have succeeded in organising the rebranding in such a short timeframe and with such quality. Moreover, this way we could offer RegioBank 24/7 insight into the progress of the project. From production to execution and delivery!

To ensure that RegioBank’s image remains optimal, we have set up a process together with RegioBank to optimally organise all new locations, closures, relocations, name changes and any damages and failures, while actively managing the stock of corporate identity carriers.

RegioBank

  • Project
  • Rebranding implementation and management
  • Scope
  • Projectmanagement, Value engineering, Brand Compliance Audit, implementation, Tooling, signage management & maintenance
  • Challenges
  • Time pressure, Lack of visibility in the street scene

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