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project Description

Gemeente Amsterdam

Municipality of Amsterdam and RGN: a long-standing cooperation of 15+ years now. This was also the case when the Municipality of Amsterdam went from seven different house styles to a single house style. This was because the organisation went from a decentralised to a centralised organisation, and so also had to present itself as a single entity. RGN once again ensured a single uniform appearance for all the buildings and vehicles of the municipality.

By standardising the house style for all city districts, the municipality wishes to create clarity for residents, visitors and other interested parties; one point of contact for the entire municipality. For the buildings, this means unity in signing and a uniform and recognisable styling for all municipal offices. The district characteristics have also been removed from all vehicles and the three Andreas crosses have been applied uniformly.

Gemeente Amsterdam

  • Project
  • Rebranding signage and vehicles
  • Scope
  • Project Management, Tooling, Implementation
  • Challenge
  • Bring seven different brand identities back to one

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