ENGIE complete destressing during rebranding
Following the French parent company, Cofely GDF Suez changed its name and brand identity to ENGIE in the Netherlands in 2016 as well. With the new brand, the organisation wants to address emerging markets and reduce the reference to the French home base. ENGIE outsourced the rebranding of the fleet and all office and project locations to RGN brand identity services.
- Transforming the general brand identity into specific brand touchpoints
- As little burden as possible for the internal organisation
- Continuity of daily activities
- One of the largest vehicle fleets in the Netherlands
Because of these challenges, ENGIE needed a reliable rebranding partner who could consistently implement the new brand without overburdening ENGIE’s own staff. Sjaak de Heer, Category Lead Buyer at ENGIE: “RGN is a reliable partner to whom we have outsourced the rebranding with confidence. Thanks to the knowledge, advise and commitment of RGN we were able to complete the rebranding qualitatively within budget and within the deadline.”
From brand identity guidelines to specific brand elements
ENGIE Netherlands is part of the ENGIE group that is active worldwide. The French parent organisation created the new brand. In order to implement the brand identity consistently in the Netherlands, we have translated the guidelines into brand elements. The elements are suitable for implementation at all office and project locations in the Netherlands. To ensure a consistent brand in the future, we have specified and documented all technical specifications and materialisation.
Prevent rebranding stress
ENGIE wanted to be completely destressed during the rebranding and to limit the inconvenience for its own staff. For that reason, we have completely taken over the management of this project. From inventory to permit applications and support in supplier selection.
Continuity of daily activities
ENGIE Netherlands is actively engaged in accelerating the energy transition and is working towards a CO2-neutral, 100% sustainable and digital future. Important work that needs to continue during the rebranding.
This can be a challenge, especially when it concerns one of the largest vehicle fleets in the Netherlands. We have set up a network of rebranding locations throughout the Netherlands, to minimise travel time and expenses for ENGIE drivers. Combined with a detailed planning and clear communication, this enabled us to make the rebranding go fast and smooth while ensuring continuity of daily activities of ENGIE. Furthermore, due to our online tool CI-Control all parties involved had access to the right information and insight into the current status of the project.
With the new brand identity, the appearance of ENGIE Netherlands perfectly fits the worldwide image of the ENGIE group. Now the organisation can fully focus on the energy transition.