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project Description

Desigual

To promote the new collections, Desigual replaces the in-store campaign materials at all brand stores worldwide each season. For an optimal effect, the expressions in the store must be in line with the other campaign expressions on TV, print and online. The Spanish fashion brand has more than 700 outlets worldwide and all instore marketing must be replaced simultaneously. This makes the lack of insight into the end result at the local store level a serious problem.

And that’s where RGN helps: with professional project management, our own tooling mybrand.center and a reliable international network, we ensured that we reduced the turnaround time of a change by 75%. And that with a margin of error of less than 1%! This is due to our experience with complex and large-scale projects, our reliable network of installers and our tooling.

Desigual

  • Project
  • Instore campaigns
  • Size
  • 600+ worldwide
  • Scope
  • Project Management, Tooling, Installations, Maintaining campaigns, permit applications
  • Challenges
  • Number of locations and their worldwide distribution, shortening the time-to-market.

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