Apollo Vredestein BV, known for the Apollo and Vredestein tire brands, has developed the partner program ‘The Inner Circle’ to better reach consumers. One of the pillars in this program is the development of a unique shop design for retail partners. A large-scale project, so Apollo Vredestein BV needs a clear overview and good project management. The tire brand also needed to assess all corporate identity carriers in practice for aesthetic value, durability and installability. The result? The corporate identity carriers look even better and are easier to produce.
RGN has completely relieved Appolo Vredestein during the rebranding: from value engineering to installation. From project management to production. Our own tooling and a reliable international network ensured that all 150 dealer locations have a consistent look. And in doing so, Apollo Vredestein’s goal of boosting tire sales is achieved.
- Implementation rebranding
- 150 European dealerlocations
- Project Management, Value Engineering, Tooling, Production, Installation
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