In the past five years, we at RGN have rebranded many hospitals and healthcare institutions. Often as a result of a merger or repositioning. However, at a number of other healthcare organisations, we did not get beyond a strategic preliminary process. The process led to a discussion with the [...]
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Unica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity. The company cars of Unica are one of the most visible brand identity carriers of [...]
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Our society is increasingly demanding sustainable alternatives to existing products. In this blog, we are reflecting on a sustainable alternative to illuminated signage. But what do we mean by sustainability? According to us, a sustainable product is:Energy efficient Using renewable energy (from the sun, wind or water) Made of circular (reusable) [...]
Read more...Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a [...]
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