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12 - 02 - 2019

Blog Sustainable branding or sustainable brand implementation

In our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation. Sustainable branding is about showing what you stand for as an organisation. Sustainable implementation is about how you show it. Which materials do you use [...]

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24 - 01 - 2019

News Green signage for a building that is 100% sustainable

The Energy Academy Europe is the most sustainable academy building in the Netherlands. RGN brand identity services ensured that the signage and wayfinding are perfectly in line with the organisation's sustainable ambition. In 2016, the 100% sustainable building of the Energy Academy Europe was completed. The building on the Zernike Campus in [...]

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17 - 01 - 2019

Blog How a strong brand contributes to patient retention

In the 'old days' you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer. For whom distance, habit, convenience, and even costs are no longer decisive. The choice of a hospital or specialist [...]

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07 - 01 - 2019

Blog What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series, [...]

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07 - 12 - 2018

News RGN officially certified partner of myBrand

At RGN brand identity services we know the importance of a consistent brand experience. There are plenty of IT solutions for the specific management of the digital brand experience, like DAM and MRM systems. However, these solutions often lack options for managing the physical brand on buildings, in stores [...]

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09 - 10 - 2018

Blog A sustainable alternative to illuminated signage

Our society is increasingly demanding sustainable alternatives to existing products. In this blog, we are reflecting on a sustainable alternative to illuminated signage. But what do we mean by sustainability? According to us, a sustainable product is: Energy efficient Using renewable energy (from the sun, wind or water) Made of circular (reusable) [...]

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04 - 01 - 2018

Blog Brand implementation: phased or with a big bang?

Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a [...]

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