In the 'old days' you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer. For whom distance, habit, convenience, and even costs are no longer decisive. The choice of a hospital or specialist [...]
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January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series, [...]
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Traditionally many merged organisations go ‘live’ on the first day of the new year. From a legal perspective, this makes sense. Two or more organisations cease to exist by the first of January and a new organisation, usually with a new name, arises. But should this date also be [...]
Read more...At RGN brand identity services we know the importance of a consistent brand experience. There are plenty of IT solutions for the specific management of the digital brand experience, like DAM and MRM systems. However, these solutions often lack options for managing the physical brand on buildings, in stores [...]
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In the past five years, we at RGN have rebranded many hospitals and healthcare institutions. Often as a result of a merger or repositioning. However, at a number of other healthcare organisations, we did not get beyond a strategic preliminary process. The process led to a discussion with the [...]
Read more...Unica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity. The company cars of Unica are one of the most visible brand identity carriers of [...]
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Our society is increasingly demanding sustainable alternatives to existing products. In this blog, we are reflecting on a sustainable alternative to illuminated signage. But what do we mean by sustainability? According to us, a sustainable product is: Energy efficient Using renewable energy (from the sun, wind or water) Made of circular (reusable) [...]
Read more...Just like there are many roads leading to Rome, there are many ways to modify a brand identity. Apart from a logo, a brand identity consists of a brand name, fonts, colours, iconography, and a tagline. There can be multiple reasons for organisations to decide to rebrand, like a [...]
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