News Implications for business in these Covid-19 timesMiloe Jakobs
Local implementation capacity makes RGN perfect partner for European campaign roll-out
Over the past weeks RGN’s ‘Local Heroes’ completed the roll out of a product promotion and a brand athlete campaign to stores across Europe. These campaigns, for respectively a major tech company and an athletic lifestyle company, RGN successfully executed as realisation partner for the Delta Group and Found. We co-ordinated the punctual application of related imagery to store façades and windows. And, by means of our online mybrand.center platform, and related mobile application, we were able to share completion data and photographs of the individual installations realtime to obtain swift client approval.
Currently, due to the Covid-19 pandemic, travelling (especially by air) is heavily disrupted. In addition, new measures – such as movement restrictions or quarantine rules – are brought in with just little notice. Even when traveling abroad is allowed, this could result in the need to stay abroad longer than planned or having to self-isolate upon return. So, how do you keep brand presence and messaging updated and relevant at local stores or offices internationally now that Covid-19 has an unprecedented impact on global mobility? To achieve this, having access to professional, trustworthy, local production and implementation capacity is essential.
Since its foundation in 1997 RGN has built up – and is still expanding – an extensive network of specialist partners, our ‘Local Heroes’. Collectively this broad network of companies represents a robust international capability that, coordinated by RGN, work together seamlessly to deliver our client’s brand management mandate across all possible branded assets, including promotional messaging. We use our Excellent Execution Programme (EEP) to monitor established quality assurance standards for production and implementation, and deploy mybrand.center and related mobile app to digitally manage the work at hand and report progress and results to our clients realtime.
Do you require well-coordinated, branding related, local production and implementation capacity somewhere in the world? Contact us today and find out how we can support you!
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