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sustainable branding in practice - carbon reduction during brand implementation

Sustainable branding in practice – Carbon reduction during implementation

In our definition of sustainable branding, we are talking in particular about the sustainable implementation of a brand or campaign. Travel and transport distances are seen as a significant source of carbon emissions. How we organise projects enables us to reduce emissions in the project significantly. This is evident...

Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a...

Blogreeks sustainable branding

Sustainable branding or sustainable brand implementation

In our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation. Sustainable branding is about showing what you stand for as an organisation. Sustainable implementation is about how you show it. Which materials do you use...

Energy Academy Europe – Groene bewegwijzering voor 100% duurzaam gebouw

Green signage for a building that is 100% sustainable

The Energy Academy Europe is the most sustainable academy building in the Netherlands. RGN brand identity services ensured that the signage and wayfinding are perfectly in line with the organisation's sustainable ambition. In 2016, the 100% sustainable building of the Energy Academy Europe was completed. The building on the Zernike Campus in...

Blogreeks sustainable branding

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series,...

Een duurzaam alternatief voor lichtreclame

A sustainable alternative to illuminated signage

Our society is increasingly demanding sustainable alternatives to existing products. In this blog, we are reflecting on a sustainable alternative to illuminated signage. But what do we mean by sustainability? According to us, a sustainable product is: Energy efficient Using renewable energy (from the sun, wind or water) Made of circular (reusable)...