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Beyond the corona crisis: towards a green fashion sector.

Seize on the corona crisis and take major, sustainable steps in the fashion industry. The time is right. Prominent players like Burberry, the H&M Group, Tommy Hilfiger and Calvin Klein are convinced of this. In an open letter, they call on fashion brands to take action to ensure that...

Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed. Fortunately, this does not happen...

How to protect your marketing investment

Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines...

sustainable branding in practice - carbon reduction during brand implementation

Sustainable branding in practice – Carbon reduction during implementation

In our definition of sustainable branding, we are talking in particular about the sustainable implementation of a brand or campaign. Travel and transport distances are seen as a significant source of carbon emissions. How we organise projects enables us to reduce emissions in the project significantly. This is evident...

How to prevent the top 7 pitfalls of rebranding [infographic]

Many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or to manage an existing one. To help you out we have summarised the solutions to the top 7 of the most common pitfalls of brand implementation. The power of your visual brand identity...

Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a...

A strong healthcare brand as a foundation for attracting qualified staff

Shortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands. And in the US they expect a shortage of more than 120,000 employees by 2030. This lack of personnel...

Happy get a different name day!

Happy Get-a-different-name Day!

Today, February 13, it is Get-a-different-name day. A perfect opportunity to reflect on organisations that opt for a name change. At RGN we have seen a lot of new brand names come and go and we are happy to take you along in our experiences in this area. There are...