Many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or to manage an existing one. To help you out we have summarised the solutions to the top 7 of the most common pitfalls of brand implementation. The power of your visual brand identity [...]
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Whenever a design agency delivers a new logo, it will usually hand over a few standardised file formats. Now it is up to you to determine which file format gives you the best result. But what do you do when the default files do not give you the desired [...]
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Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a [...]
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Shortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands. And in the US they expect a shortage of more than 120,000 employees by 2030. This lack of personnel [...]
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It's fashion season again! After New York and London, the Milan Fashion Week will start today. Fashion designers present their new collections during the most spectacular shows on the catwalk, but the clothing has to be promoted in the stores as well. We have seen a number of important [...]
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Today, February 13, it is Get-a-different-name day. A perfect opportunity to reflect on organisations that opt for a name change. At RGN we have seen a lot of new brand names come and go and we are happy to take you along in our experiences in this area. There are [...]
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In our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation. Sustainable branding is about showing what you stand for as an organisation. Sustainable implementation is about how you show it. Which materials do you use [...]
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The Energy Academy Europe is the most sustainable academy building in the Netherlands. RGN brand identity services ensured that the signage and wayfinding are perfectly in line with the organisation's sustainable ambition. In 2016, the 100% sustainable building of the Energy Academy Europe was completed. The building on the Zernike Campus in [...]
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In the 'old days' you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer. For whom distance, habit, convenience, and even costs are no longer decisive. The choice of a hospital or specialist [...]
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January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. Many organisations have the intention to truly commit to sustainability from this year on. Hopefully, it will go further than just an intention. In this blog series, [...]
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