Last month we spoke to many retailers during DMEXCO in Cologne. One of the most critical bottlenecks that often came up was the big difference between the concept of a campaign and the actual implementation in the store and the control thereof. And that while the in-store execution determines [...]
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For many years, the Instituut Fysieke Veiligheid (IFV, Institute for Safety), Brandweer Nederland (The Netherlands Fire Service) and RGN brand identity services have been successfully working together on the visual appearance of the fire stations. From October we will further expand our cooperation with promotional gifts with the brand [...]
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In our definition of sustainable branding, we are talking in particular about the sustainable implementation of a brand or campaign. Travel and transport distances are seen as a significant source of carbon emissions. How we organise projects enables us to reduce emissions in the project significantly. This is evident [...]
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The Amsterdam City Archives recently opened a new depot in Amsterdam North. With this entirely energy-neutral archive, the organisation doubles its storage capacity. To create the recognisable image of the municipality of Amsterdam, the architect and BAM Bouw en Techniek sought collaboration with RGN brand identity services. Unique solar panels [...]
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The annual Digital Marketing Exhibition & Conference (DMEXCO) is held in Cologne on 11 and 12 September. DMXCO is the meeting place for all essential players in digital business, marketing and innovation. As a certified partner of myBrand, we are also present this year! Omnichannel marketing is used to create [...]
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Organisations are making more time and budget available for their brand policy. At the moment, we have many great projects in our portfolio. For us the reason to strengthen our team with three specialists, to serve our customers even better. We want to introduce them to you. After a year [...]
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Holcim Lafarge is a global player in the field of cement, raw materials and associated products and services. The organisation has taken over a large number of concrete plants in Germany and the Netherlands. For the rebranding of these large and high installations, the Hamburg headquarters works together with RGN [...]
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VISTA college, formed after the merger between Arcus college and ROC Leeuwenborgh, is the new regional educational centre in the of the Netherlands. They sought cooperation with RGN brand identity services to prepare the implementation of the new brand identity in the run-up to the new school year. Together [...]
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Many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or to manage an existing one. To help you out we have summarised the solutions to the top 7 of the most common pitfalls of brand implementation. The power of your visual brand identity [...]
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Whenever a design agency delivers a new logo, it will usually hand over a few standardised file formats. Now it is up to you to determine which file format gives you the best result. But what do you do when the default files do not give you the desired [...]
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